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improve brand visibility through effective horeca marketing


UMG Marketing Group has been driving growth for HORECA businesses for over 10 years.

Who we serve

  • local family bakeries
  • restaurant chains
  • cafes, coffee shops
  • delivery and catering services

Ready to master your digital marketing game?

With our extensive knowledge and cutting-edge tools, we create unique strategies that resonate with your specific audience.

umg in the media

horeca businesses thrive on experience, reputation, and word-of-mouth

34% of Americans visit casual dining restaurants at least once a week Despite this, many cafes and restaurants are struggling to fill seats
  • Brand identity
  • Guest experience
  • Digital presence

This is where Restaurant Marketing comes in

A set of advertising strategies and tools designed to drive new visitors to your business and convert them into loyal guests. Brand identity, guest experience and digital presence — these are the three pillars of HORECA marketing.

Why restaurant Marketing Matters

HORECA brands are missing out on potential customers every day if they don't embrace advanced healthcare marketing strategies:

  • 80%
    Over 80% of consumers walk past restaurant signs without noticing them
    Over 86% of consumers see your competitors' targeted ads and specialized offers
    According to
  • 95%
    Over 95% of diners read customer reviews before placing an order
    Consumers are 12 times more willing to trust customer reviews than articles and critics’ opinions
    According to

Many restaurant owners are convinced – a modern spot in a great location doesn’t need digital marketing.

The truth is? Restaurant marketing isn’t just about getting the word out.

It’s about connecting with your community, building a loyal customer base, and standing out in a crowded marketplace.

We help you harness the power of digital storytelling, reputation and advertising to captivate your guests from the first click to the last course.


At UMG, our mission is to help you achieve remarkable results:

  • Enhance your brand DNA and boost online presence

  • Attract new diners and re-engage past guests

  • Build trust and loyalty within your community

  • Cultivate a solid online reputation, leveraging the power of reviews

  • Measure productivity and restructure your marketing strategy

  • Refine and improve the quality of service and online experience for your guests

  • Discover and master new customer acquisition channels

  • Drive revenue growth in a highly competitive market

Drive revenue growth in a highly competitive market

Ready to become your community’s staple?

Why choose UMG Marketing Group?

  • Decade of marketing mastery

    Our HORECA marketing experts have over 10 years of experience, conjuring up revenue for cafes, restaurants, and bakeries all over the world and creating unforgettable digital experiences for their guests
  • Comprehensive strategies

    From managing your online presence on top booking directories to building your brand reputation and handling feedback, we’ve got your back.
  • Your one-stop destination

    Say goodbye to managing multiple teams and outsourcing specialists. Our digital experts will handle your marketing and advertising needs while our IT team designs a SEO-optimized website that educates, engages and converts your leads.
  • We study the law for you

    Navigating the intricate world of hospitality marketing laws can be daunting, but fear not! Our team of lawyers will handle all the legalities for you.

Don’t let your profits slip away! Cafes and restaurants can lose up to 70% of revenue if they neglect these crucial marketing tools:

  • Local Marketing

  • Reputation Marketing

  • Social Media

  • Loyalty and reward programs

  • PR and traditional marketing

  • Email Marketing

  • Chatbots

  • CRM


  • Многопрофильный центр “5П МЕДИЦИНА”

    Разработка комплексной стратегии продвижения в соцсетях


    Разработать маркетинговую стратегию, упаковать профиль клиники в IG для дальнейшего продвижения, обучить маркетолога компании основам SMM


    • + 365% – повышение охватов
    • +  упаковали профиль к запуску таргетированной рекламы
  • Международный конгресс ICCMO

    Разработка и реализация маркетинговой стратегии


    Организовать платформу на двух языках (русский и английский), которая позволит гостям конференции зарегистрироваться и оплатить участие в мероприятии и номер в гостинице


    • 1000 зарегистрированных участников
    • Удобный эквайринг для клиентов из разных стран

Want to see your numbers grow?

Let’s turn your vision into reality!

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