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turn your hotel into a hot-spot destination, loved by guests and praised online


UMG Marketing Group has been driving growth for hospitality businesses for over 10 years.

Who we serve

  • small independent hotels
  • hotel chains
  • boutique hotels
  • hostels and guest houses

Ready to master your digital marketing game?

With our extensive knowledge and cutting-edge tools, we create unique strategies that resonate with your specific audience.

umg in the media

Hotel industrty thrives on experience, reputation and word-of-mouth

85%* of American adults are going to travel in the summer. Despite this, many hotels are facing low occupancy rates, even in peak seasons.

According to

  • Brand identity
  • Guest experience
  • Digital presence

This is where Hospitality Marketing comes in

A set of advertising strategies and tools designed to drive new visitors to your business and convert them into loyal guests. Brand identity, guest experience and digital presence — these are the three pillars of HORECA marketing.

Why Hospitality Marketing Matters

HORECA brands are missing out on potential guests every day if they don't embrace advanced healthcare marketing strategies:

  • 90%
    Over 90% of guests read reviews before making a hotel reservation
    Consumers are 12 times more inclined to trust real reviews over articles
    According to
  • 98%
    Over 98% of guests look for hotels in a specific area or near their current location
    Over 86% of internet users see your competitors' targeted ads and offers online
    According to

So if you’ve got excellent service, and stellar reviews, yet struggle to keep guests coming, ask yourself: WHY?

Many hotel owners are convinced – a modern spot in a great location doesn’t need digital marketing. Word-of-mouth and outstanding guest experience will do the work.

The truth is? Organic word-of-mouth alone won’t get you the results you’re looking for.

We help you harness the power of digital storytelling, reputation marketing and data-driven advertising to captivate your guests from the first click to the moment they turn in their room keys.


At UMG, our mission is to help you achieve remarkable results:

  • Enhance your brand DNA and boost online presence

  • Attract new visitors and re-engage past guests

  • Build trust and loyalty within your community

  • Cultivate a solid online reputation, leveraging the power of reviews

  • Measure productivity and restructure your marketing strategy

  • Refine and improve the quality of service and online experience for your guests

  • Discover and master new customer acquisition channels

  • Drive revenue growth in a highly competitive market

Drive revenue growth in a highly competitive market

Ready to become the go-to destination for your community?

Why choose UMG Marketing Group?

  • Decade of marketing mastery

    Our HORECA marketing experts have over 10 years of experience, conjuring up revenue for hotels all over the world and creating unforgettable digital experiences for their guests
  • Comprehensive strategies

    From managing your online presence on top booking directories (Booking, Expedia, Ostrovok) to building your brand reputation and handling feedback, we’ve got your back.
  • Your one-stop destination

    Say goodbye to managing multiple teams and outsourcing specialists. Our digital experts will handle your marketing and advertising needs while our IT team designs a SEO-optimized website that educates, engages and converts your leads.
  • We study the law for you

    Navigating the intricate world of hospitality marketing laws can be daunting, but fear not! Our team of lawyers will handle all the legalities for you.

Don’t let your profits slip away! Hotels can lose up to 70% of revenue if they neglect these crucial marketing tools:

  • Local Marketing

  • Reputation Marketing

  • Social Media

  • Loyalty and reward programs

  • PR and traditional marketing

  • Email Marketing

  • Chatbots

  • CRM (Bitrix24, Modme and more)


  • Многопрофильный центр “5П МЕДИЦИНА”

    Разработка комплексной стратегии продвижения в соцсетях


    Разработать маркетинговую стратегию, упаковать профиль клиники в IG для дальнейшего продвижения, обучить маркетолога компании основам SMM


    • + 365% – повышение охватов
    • +  упаковали профиль к запуску таргетированной рекламы
  • Международный конгресс ICCMO

    Разработка и реализация маркетинговой стратегии


    Организовать платформу на двух языках (русский и английский), которая позволит гостям конференции зарегистрироваться и оплатить участие в мероприятии и номер в гостинице


    • 1000 зарегистрированных участников
    • Удобный эквайринг для клиентов из разных стран

Want to see your numbers grow?

Schedule a FREE CALL with our marketing experts to learn how we can turn your vision into reality

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