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Full-service aesthetic marketing with UMG

  • Unlock the power of digital marketing for your medi-aesthetic practice

A DECADE OF MARKETING EXPERTISE

UMG Marketing Group has been driving growth for medi-aesthetic clinics for over 10 years.

Who we serve

  • aesthetic and beauty clinics
  • plastic surgeons
  • preventive medicine clinics

Work with certified healthcare marketing experts with higher education and hands-on experience in medicine

umg in the media

Healthcare marketing for aesthetic clinics

Let’s be real: we all want to keep our youth and beauty

And while there’s no youth potion, there are “magicians” people go to – beauticians. aestheticians and plastic surgeons. It seems simple — the industry is booming, the demand is high. Still, many clinics struggle to fill up their client schedules.
  • Legal limitations
  • Client psychology
  • Reputation

This is where Healthcare Marketing comes in

A set of advertising strategies and tools designed to drive new visitors to your practice and convert them into loyal patients. Your clinic’s brand reputation, patients’ psychology and legal limitations — these are the three pillars of healthcare marketing.

Why does your clinic need Healthcare Marketing?

Beauty clinics are missing out on potential customers every day if they don't embrace advanced healthcare marketing strategies:

  • 77%
    77% of patients look for practitioners or clinics online
    98% of them read online reviews before booking an appointment
    98%
    According BrightLocal 2022
  • 46%
    46% of users look for a medical center in a specific area or near their current location
    More than 80% of your potential customers receive personalized offers and ads from your competitors
    80%

So if you’ve got excellent specialists and stellar reviews, yet struggle to attract new patients, ask yourself: WHY?

Most healthcare business owners are convinced – a modern clinic in a great location doesn’t need digital marketing.

The truth is? Organic ‘word of mouth’ alone won’t get you the results you’re looking for.

UMG will put you on the map

ignite your aesthetic clinic with strategic marketing

At UMG, our mission is to help you achieve remarkable results:

  • Enhance your clinic’s brand authority and personal brands of your specialists

  • Attract new patients, secure retainer clients and re-engage past patients

  • Build trust and loyalty within the medical community

  • Cultivate a stellar online reputation, leveraging the power of reviews

  • Measure productivity and restructure your marketing strategy

  • Refine and improve the quality of service and patient care

  • Discover and master new customer acquisition channels

  • Drive revenue growth in a highly competitive market

Drive revenue growth in a highly competitive market

Are you ready to take your clinic to new heights?

Why choose UMG Marketing Group?

  • Decade of marketing mastery

    Our healthcare marketing experts have over 10 years of experience, conjuring up revenue and building a solid reputation for aesthetic clinics all over the world.
  • Work with your colleagues

    UMG marketing experts are medical professionals with practical experience in healthcare. This synergy of expertise and education helps us achieve maximum conversion at every customer touchpoint.
  • Comprehensive strategies

    From managing your online presence on top medical directories (Google, Healthgrades, WebMD, Vitals and more) to building your brand reputation and handling patient feedback, we’ve got your back.
  • We study the law for you

    Navigating the intricate world of healthcare marketing laws can be daunting, but fear not! Our team of UMG lawyers will handle all the legalities for you.

Don’t let your profits slip away! Medi-aesthetic businesses can lose up to 80% of revenue if they neglect these crucial marketing tools:

  • Local Marketing

  • Reputation Marketing

  • Social Media

  • Loyalty and reward programs

  • PR and traditional marketing

  • Email Marketing

  • Chatbots

  • CRM (Bitrix24, Monday and more)

Кейсы

  • Многопрофильный центр “5П МЕДИЦИНА”

    Разработка комплексной стратегии продвижения в соцсетях

    Задача

    Разработать маркетинговую стратегию, упаковать профиль клиники в IG для дальнейшего продвижения, обучить маркетолога компании основам SMM

    Итог

    • + 365% – повышение охватов
    • +  упаковали профиль к запуску таргетированной рекламы
  • Международный конгресс ICCMO

    Разработка и реализация маркетинговой стратегии

    Задача

    Организовать платформу на двух языках (русский и английский), которая позволит гостям конференции зарегистрироваться и оплатить участие в мероприятии и номер в гостинице

    Итог

    • 1000 зарегистрированных участников
    • Удобный эквайринг для клиентов из разных стран

Want to see your sales grow?

Let’s turn your vision into reality!





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